Many funeral homes have difficulty in getting their employees to think differently about the families they serve when that family has chosen cremation as their choice of disposition. Cremation does not mean Direct Disposal. Most families know one thing, they want cremation. Other than knowing that they desire cremation, they really have no idea just what they want.
This is where we, as funeral directors, fail in not offering services and options to those families so they know they have choices. Disposition by cremation does not have to be any different than disposition by burial. Staff training is so vitally important when it comes to having your employees understand how to better connect with your cremation families.
There are a number of things you, as the owner/manager, can do to ensure your employees are on board with your marketing procedures to provide cremation families with the information they need to make sound decisions. Communication is the key when your employees are making arrangements with a cremation family. Your employees must be equipped with the tools that raise their confidence level when dealing with the cremation family that wants a Direct Cremation.
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